Exploring consumer adoption of proximity mobile payments

Emma Slade*, Michael D Williams, Yogesh Dwivedi, Niall Piercy

*Corresponding author for this work

Research output: Contribution to journalArticle (Academic Journal)peer-review

117 Citations (Scopus)
1256 Downloads (Pure)

Abstract

The widespread penetration of proximity mobile payment (MP) systems could drastically change the methods in which consumers purchase goods and services. However, earlier forecasts of the success of these systems have been substantially reduced due to lower than anticipated uptake of the supporting near field communication technology. This study explores the potential of a new model of consumer technology adoption, and its extension with trust and risk constructs, in explaining non-users' adoption of proximity MPs. Analysis of data collected from 244 UK consumers reveals that the extended model explains more variance in behavioural intention, but performance expectancy remains the strongest predictor across both models. The findings provide new and important theoretical and practical contributions, particularly for strategic development and marketing of proximity MPs in the UK.

Original languageEnglish
Pages (from-to)209-223
Number of pages15
JournalJournal of Strategic Marketing
Volume23
Issue number3
DOIs
Publication statusPublished - 16 Apr 2015

Keywords

  • adoption
  • mobile payments
  • NFC
  • risk
  • trust
  • UTAUT2

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