Exploring the cognitive image of a tourism destination

Nikolaos Stylos; Andreas Andronikidis

Exploring the cognitive image of a tourism destination

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Abstract

This paper explores and evaluates the structure of the cognitive component of tourism destination image. The empirical study is operationalized in a sun-andsand tourism destination of a Greek region. Given the reported multidimensionality of the construct, and the critic on the psychometric properties of previously defined scales measuring tourism destination image, this study examines the applicability of a new scale and provides empirical evidence to propose an alternative component structure for the formation of cognitive tourism destination image. Our analysis suggests four image dimensions:
(1) must-be conditions
(2) attractive conditions,
(3) appealing activities, and
(4) natural environment. Implications are discussed.

Original language	English
Pages (from-to)	77-97
Number of pages	21
Journal	TOURISMOS: AN INTERNATIONAL MULTIDISCIPLINARY JOURNAL OF TOURISM
Volume	8
Issue number	3
Publication status	Published - 2 Sep 2013

Keywords

Tourism destination
Cognitive image
Dimensions

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AB - This paper explores and evaluates the structure of the cognitive component of tourism destination image. The empirical study is operationalized in a sun-andsand tourism destination of a Greek region. Given the reported multidimensionality of the construct, and the critic on the psychometric properties of previously defined scales measuring tourism destination image, this study examines the applicability of a new scale and provides empirical evidence to propose an alternative component structure for the formation of cognitive tourism destination image. Our analysis suggests four image dimensions: (1) must-be conditions (2) attractive conditions,(3) appealing activities, and (4) natural environment. Implications are discussed.

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KW - Cognitive image

KW - Dimensions

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JO - TOURISMOS: AN INTERNATIONAL MULTIDISCIPLINARY JOURNAL OF TOURISM

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SN - 1790-8418

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ER -

Exploring the cognitive image of a tourism destination

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