Exploring the cognitive image of a tourism destination

Nikolaos Stylos, Andreas Andronikidis

Research output: Contribution to journalArticle (Academic Journal)peer-review

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Abstract

This paper explores and evaluates the structure of the cognitive component of tourism destination image. The empirical study is operationalized in a sun-andsand tourism destination of a Greek region. Given the reported multidimensionality of the construct, and the critic on the psychometric properties of previously defined scales measuring tourism destination image, this study examines the applicability of a new scale and provides empirical evidence to propose an alternative component structure for the formation of cognitive tourism destination image. Our analysis suggests four image dimensions:
(1) must-be conditions
(2) attractive conditions,
(3) appealing activities, and
(4) natural environment. Implications are discussed.
Original languageEnglish
Pages (from-to)77-97
Number of pages21
JournalTOURISMOS: AN INTERNATIONAL MULTIDISCIPLINARY JOURNAL OF TOURISM
Volume8
Issue number3
Publication statusPublished - 2 Sep 2013

Keywords

  • Tourism destination
  • Cognitive image
  • Dimensions

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