Abstract
The relationship between the English Premier League (EPL) and the gambling industry has grown significantly in recent years, with EPL matches now containing high volumes of gambling-related sponsorship and marketing. High volumes of gambling-related sponsorship and marketing can be detrimental for children and other vulnerable audiences, for whom such marketing may normalise gambling without advice on the risks of gambling products. Additionally, the relationship between EPL and the gambling industry is part of the wider economic system that redistributes wealth from the EPL viewership. This chapter explores this relationship through a theoretical lens formed by Hardt and Negri’s approach to Empire, demonstrating how the EPL is a platform used by the global gambling industry to advertise its products to audiences, including within jurisdictions where gambling is illegal.
| Original language | English |
|---|---|
| Title of host publication | Continental Perspectives on the Geopolitical Economy of Football |
| Editors | Simon Chadwick, Paul Widdop, Michael M. Goldman |
| Publisher | Routledge |
| Chapter | 14 |
| Pages | 118-126 |
| Number of pages | 9 |
| Edition | 1 |
| ISBN (Electronic) | 9781003535690 |
| ISBN (Print) | 9781032879833, 9781032879802 |
| DOIs | |
| Publication status | Published - 29 Nov 2024 |
Bibliographical note
Publisher Copyright:© 2025 selection and editorial matter, Simon Chadwick, Paul Widdop and Michael M. Goldman; individual chapters, the contributors.
Research Groups and Themes
- MGMT Marketing and Consumption