Exploring theoretical concepts for explaining sharing in the social media environment

Cherniece J. Plume*, Emma L. Slade

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference Contribution (Conference Proceeding)

Abstract

The concept of sharing has been amplified with the development of various social media platforms that enable consumers to share knowledge with each other and subsequently influence their attitudes and purchase intentions. However, recent studies have tended to utilise social psychological theories to explore sharing on social media and have concentrated on the behaviour of those that share rather than the underlying individual motivations that lead them to share. This paper outlines some of the theories used within the current sharing literature and suggests that combining uses and gratifications theory and selfconstrual theory is better suited to examining the underlying motivations of sharing.

Original languageEnglish
Title of host publicationSocial Media: The Good, the Bad, and the Ugly - 15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016, Proceedings
PublisherSpringer-Verlag Berlin
Pages319-324
Number of pages6
Volume9844
ISBN (Print)9783319452333
DOIs
Publication statusPublished - 2016
Event15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016 - Swansea, United Kingdom
Duration: 13 Sep 201615 Sep 2016

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume9844
ISSN (Print)03029743
ISSN (Electronic)16113349

Conference

Conference15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016
CountryUnited Kingdom
CitySwansea
Period13/09/1615/09/16

Keywords

  • Motivations
  • Self-construal
  • Sharing
  • Social media
  • Uses and gratifications

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