Abstract
Clients are starting to employ a whole new range of sophisticated assessment tools when choosing who to do business with. Andrew Crossley describes some of the new microscopes which marketers and their companies will be placed under.
| Original language | English |
|---|---|
| Pages (from-to) | 9-11 |
| Number of pages | 3 |
| Journal | Construction Marketer |
| Volume | 1 |
| Issue number | 5 |
| Publication status | Published - Nov 2002 |
Keywords
- Assessment
- FRAMEWORK
- BEACON
- key performance indicator
- benchmarking
- concurrent engineering
- value management
- construction