Out from their toolboxes and into the superstores come the family UK, spending money on anything from gazebos to jacuzzis, patio heaters to granny flats. TV programmes increasingly suggest that we 'makeover' where before we'd re-decorate. An Englishman's home might once have been his castle, but now it's his or her playground or mood room. In this At your Leisure we look at the DIY and Garden market, analysing its popularity and how it has been achieved; we investigate what DIY jobs people are actually doing themselves and take a look into the future to see what the next big ideas are that might tempt us to lavish money on our homes. Finally, we identify the dangers that exist in the future for this growth market.
|Translated title of the contribution||From DIY to DAY (Do Anything Yourself) to Makeover|
|Publication status||Published - 2004|