From Reaction to Action? Storytelling Dynamics and Narrative Literacy in Content Marketing: A Metaverse Case Study

Cecilia M J Thirlway

Research output: Contribution to journal › Article (Academic Journal) › peer-review

1 Citation (Scopus)
9 Downloads (Pure)

Abstract

[No abstract]
Original languageEnglish
Pages (from-to)35-58
Number of pages24
JournalJNT: The Journal of Narrative Theory
Volume55
Issue number1
DOIs
Publication statusPublished - 31 May 2025

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