Gamifying Audio Description Training

Xiaochun Zhang

Research output: Contribution to journalArticle (Academic Journal)peer-review

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State-of-the-art training methods for audio description (AD) are essential in preparing future professionals to meet the demand for accessible media content. Gamification, the application of game elements in non-game contexts, has been gaining increasing scholarly attention in the field of teaching and learning over the past few years. It is considered an effective pedagogical approach and has been applied in diverse contexts but not yet in AD training.This paper first provides a brief review of current AD teaching practice before investigating the implementation of gamification strategies in the language industry and in translator and interpreter training. It then introduces a gamified in-class activity based on the framework of Werbach and Hunter (2012). The process of gamification, the design of the activity, and its reception by students are presented and discussed. As it seems to be the first attempt at applying gamification to the teaching of AD, there is plenty of space for improvement and further gamification. Reflection and suggestions on the activity design and gamification as a pedagogical approach are thus provided in the hope of exploring new methods in AD teaching as well as other topics in translator and interpreter training.
Original languageEnglish
Pages (from-to)114-136
Number of pages23
JournalJournal of Audiovisual Translation
Issue number1
Publication statusPublished - 15 Jun 2021


  • audio description
  • AD
  • audiovisual translation
  • gamification
  • media accessibility
  • translation pedagogy
  • translator training


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