GEI: The International Marketing Strategies of Emerging Market Firms: Nature, Boundary Conditions, Antecedents, and Outcomes

Y. Debrah, Joseph Amankwah-Amoah, N. Boso

Research output: Contribution to journal › Article (Academic Journal) › peer-review

Original language	English
Journal	International Marketing Review
Publication status	Accepted/In press - 2016

Handle.net

@article{4fd4299161ce47d8a621aa5ab0c043af,

title = "GEI: The International Marketing Strategies of Emerging Market Firms: Nature, Boundary Conditions, Antecedents, and Outcomes",

author = "Y. Debrah and Joseph Amankwah-Amoah and N. Boso",

year = "2016",

language = "English",

journal = "International Marketing Review ",

issn = "0265-1335",

publisher = "Emerald",

}