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Getting a healthy start: The effectiveness of targeted benefits for improving dietary choices

Research output: Contribution to journalArticle (Academic Journal)

Original languageEnglish
Pages (from-to)176-187
Number of pages12
JournalJournal of Health Economics
Early online date24 Feb 2018
DateAccepted/In press - 15 Feb 2018
DateE-pub ahead of print - 24 Feb 2018
DatePublished (current) - Mar 2018


There is growing policy interest in encouraging better dietary choices. We study a nationally-implemented policy – the UK Healthy Start scheme – that introduced vouchers for fruit, vegetables and milk. We show that the policy has increased spending on fruit and vegetables and has been more effective than an equivalent-value cash benefit. We also show that the policy improved the nutrient composition of households' shopping baskets, with no offsetting changes in spending on other foodstuffs.

    Research areas

  • Dietary choices, Targeted benefits, Healthy Start scheme

    Structured keywords

  • ECON Applied Economics

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    Licence: CC BY


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