On November 16th, 2004, the PC gaming industry breathes a sigh of relief as the 'next big thing' hits the stores. The release of the new game, Half Life 2, has been a long time coming. Its creation, marketing and release is an excellent case study of new product development. It is likely that Half Life 2 will become almost an instant success, with sales expected to revitalise the PC gaming market. In this At your Leisure, we look at how Half Life 2 was brought to market and show how in the leisure sector, just as in more traditional industries, the birth of new products can be a painful process as well as a cause for celebration.
|Translated title of the contribution||Half Life 2|
|Publication status||Published - 2004|