| Original language | English |
|---|---|
| Pages (from-to) | 501-516 |
| Number of pages | 16 |
| Journal | Journal of Marketing Management |
| Volume | 18 |
| Issue number | 5-6 |
| DOIs | |
| Publication status | Published - 2002 |
Having, being and consumption
Avi Shankar, James A. Fitchett
Research output: Contribution to journal › Article (Academic Journal) › peer-review