Heaven knows I'm miserable now

Avi Shankar, Julie Whittaker, James A. Fitchett

Research output: Contribution to journal › Article (Academic Journal) › peer-review

80 Citations (Scopus)

Access to Document

@article{09121ab6f09d4ded88b06a2b32a1e005,

title = "Heaven knows I'm miserable now",

author = "Avi Shankar and Julie Whittaker and Fitchett, \{James A.\}",

year = "2006",

doi = "10.1177/1470593106069933",

language = "English",

volume = "6",

pages = "485--505",

journal = "Marketing Theory",

issn = "1470-5931",

publisher = "SAGE Publications Ltd",

number = "4",

}