Holistic brand experience plan: Creating an experience-based creative agency - the case of Curious Group

Research output: Contribution to conference › Conference Paper › peer-review

Original language	English
Publication status	Published - 29 Nov 2006
Event	International Conference on Strategic Innovation and Creativity in Brand & Design Management - Seoul, Korea, Republic of Duration: 29 Nov 2006 → …

Conference	International Conference on Strategic Innovation and Creativity in Brand & Design Management
Country/Territory	Korea, Republic of
City	Seoul
Period	29/11/06 → …

Handle.net

@conference{7d5a7798e3574b0ea5bf5dd96c60e493,

title = "Holistic brand experience plan: Creating an experience-based creative agency - the case of Curious Group",

author = "Lalaounis, \{Sotiris T\} and Wood, \{Bruce M\} and Harrison, \{David K\}",

year = "2006",

month = nov,

day = "29",

language = "English",

note = "International Conference on Strategic Innovation and Creativity in Brand \& Design Management ; Conference date: 29-11-2006",

}

Holistic brand experience plan: Creating an experience-based creative agency - the case of Curious Group. / Lalaounis, Sotiris T; Wood, Bruce M; Harrison, David K.
2006. Paper presented at International Conference on Strategic Innovation and Creativity in Brand & Design Management, Seoul, Korea, Republic of.

Research output: Contribution to conference › Conference Paper › peer-review

TY - CONF

T1 - Holistic brand experience plan: Creating an experience-based creative agency - the case of Curious Group

AU - Lalaounis, Sotiris T

AU - Wood, Bruce M

AU - Harrison, David K

PY - 2006/11/29

Y1 - 2006/11/29

M3 - Conference Paper

T2 - International Conference on Strategic Innovation and Creativity in Brand & Design Management

Y2 - 29 November 2006

ER -