Robert G. Heath, Agnes C. Nairn, Paul A. Bottomley
Research output: Contribution to journal › Article (Academic Journal) › peer-review
How effective is creativity? emotive content in TV advertising does not increase attention. / Heath, Robert G.; Nairn, Agnes C.; Bottomley, Paul A.
TY - JOUR
T1 - How effective is creativity? emotive content in TV advertising does not increase attention
AU - Heath, Robert G.
AU - Nairn, Agnes C.
AU - Bottomley, Paul A.
PY - 2009/12
Y1 - 2009/12
UR - http://www.scopus.com/inward/record.url?scp=77958193003&partnerID=8YFLogxK
M3 - Article (Academic Journal)
AN - SCOPUS:77958193003
VL - 49
JO - Journal of Advertising Research
JF - Journal of Advertising Research
SN - 0021-8499
IS - 4