I'll Have What She's Having: Mapping Social Behavior

"I'll Have What She's Having" shows readers how people use the brains of others to think for them, and as storage space for knowledge about the world. The text zooms out from the individual to small groups to the complexities of populations. This detailed guide, aimed at a general audience, describes, among other things, how buzzwords propagate and how ideas spread; how the swine flu scare became an epidemic; and how focused social learning by a few gets amplified as copying by the masses.It describes how ideas, behavior, and culture spread through the simple means of doing what others do.