Implementation challenges of professional sport club-led health promotion in primary schools: a qualitative case study

Professional sport clubs and organisations (PSCOs) are effective settings for adults’ health promotion; however, little insight exists regarding their potential role in children’s health promotion. This research sought to explore the role, delivery, and challenges of PSCO health promotion projects delivered in primary schools located in Bristol, England. A qualitative case study methodology was followed, utilising semi-structured interviews and ethnographic observations. Three key themes were identified within our data: (1) PSCOs as more than ‘just’ PA providers; (2) the importance of partnership and multisectoral working; and (3) the challenges and practical considerations for monitoring and evaluation. Our findings suggest that PSCOs, primary schools, local authorities, and academics should explore how further collaboration and knowledge sharing can inform the delivery and evaluation practices of future health promotion projects in primary schools. Specifically, such collaboration could be used to co-develop project design, recruitment strategies and evaluation frameworks for PSCO health promotion projects.