| Translated title of the contribution | Implicit memory as a tool for measuring advertising effectiveness |
|---|---|
| Original language | English |
| Title of host publication | SARMAC II, Toronto |
| Publication status | Published - 1997 |
Implicit memory as a tool for measuring advertising effectiveness
SV Heatherley, TJ Perfect
Research output: Chapter in Book/Report/Conference proceeding › Conference Contribution (Conference Proceeding)