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Implicit memory as a tool for measuring advertising effectiveness

  • SV Heatherley
  • , TJ Perfect

    Research output: Chapter in Book/Report/Conference proceeding › Conference Contribution (Conference Proceeding)

    Translated title of the contributionImplicit memory as a tool for measuring advertising effectiveness
    Original languageEnglish
    Title of host publicationSARMAC II, Toronto
    Publication statusPublished - 1997

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