What is the role of contradiction in organizational rhetoric? This article argues that existing research tends to focus on contradiction at an institutional level and then develop a distinct but complementary perspective that views contradictory rhetoric at an interactional level and as a practical concern, especially when routine is disrupted and repair tactics are required. Drawing on data from a study of a quality improvement initiative in the United Kingdom, the authors examine the contradictions that were constructed when a “change champion” attempted to deal with resistance to change. They conclude by depicting how contradiction can emerge when actors reflexively shift their identifications to portray themselves and their actions in a contextually appropriate manner.
|Journal||Management Communication Quarterly|
|Publication status||Published - 2008|