Integrating smart Green Product Platforming for carbon footprint reduction: The role of blockchain technology and stakeholders influence within the agri-food supply chain

This study explores the integration of Blockchain Technology (BCT) with Green Product Platforming (GPP) in the agri-food industry, addressing the gap in empirical evidence about BCT's effective contribution to enhancing carbon and the economic performance of supply chains. It aims to analyze the impact of BCT-enabled GPP on reducing the carbon footprint and enhancing economic performance in the agri-food sector. In the agri-food sector, BCT-enabled platforms are emerging as critical methods. These platforms are characterized by their assortment of consistent modules and interfaces, adept at efficiently producing and digitally delivering diverse green products. The research combines quantitative surveys and qualitative interviews to examine the interplay of BCT as a digital technology and GPP and the significant role of stakeholders' stress in driving the effectiveness of BCT-enabled GPP, exploring the conditions of its positive impact on carbon and economic performance. The findings indicate the importance of aligning GPP initiatives with stakeholder expectations and leveraging BCT to navigate and capitalize on stakeholder pressures for improved carbon and economic performance. Highlighting actionable insights, this research offers a roadmap for agri-food managers to harness technological advancements to meet the dual objectives of sustainability and competitive advantage. Therefore, the paper presents a nuanced analysis of how BCT-enabled GPP can revolutionize the agri-food industry toward a more sustainable and efficient future. The study acknowledges limitations, notably, the variability in BCT implementation across the agri-food sector and the need for ongoing evaluation due to blockchain's evolving nature. Future research should explore BCT's diverse applications in agri-food contexts and its scalability within complex supply chains.