Interpretive consumer research: two more contributions to theory and practice

Research output: Contribution to journal › Article (Academic Journal) › peer-review

40 Citations (Scopus)

Original language	English
Pages (from-to)	7-16
Number of pages	10
Journal	Qualitative Market Research: An International Journal
Volume	4
Issue number	1
DOIs	https://doi.org/10.1108/13522750110364523
Publication status	Published - 2001

Access to Document

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title = "Interpretive consumer research: two more contributions to theory and practice",

author = "Avi Shankar and Christina Goulding",

year = "2001",

doi = "10.1108/13522750110364523",

language = "English",

volume = "4",

pages = "7--16",

journal = "Qualitative Market Research: An International Journal",

issn = "1352-2752",

publisher = "Emerald Publishing",

number = "1",

}

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AU - Goulding, Christina

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DO - 10.1108/13522750110364523

M3 - Article (Academic Journal)

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JO - Qualitative Market Research: An International Journal

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