Introduction: The Shift in Contemporary Service Marketing Management in Tourism and Hospitality

Nikolaos Stylos; Roya Rahimi; Peter Robinson

doi:10.1007/978-3-031-65049-9_1

Introduction: The Shift in Contemporary Service Marketing Management in Tourism and Hospitality

Nikolaos Stylos^*, Roya Rahimi, Peter Robinson

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter in a book

Abstract

Hospitality and tourism comprise the second largest industry in the world and support job growth and economic prosperity, accounting for 1 in 11 jobs worldwide and delivering 1 in 4 of all new jobs created in 2022, that is, 21.6 million new jobs which represents an 22% increase on a year-to-year basis. It is projected to create more than 130 million additional jobs over the next 10 years, and the industry itself will continue growing, thus supporting national economies to mitigate the repercussions emerging from challenging geopolitical factors (WTTC, 2023).

Original language	English
Title of host publication	Contemporary Marketing Management for Tourism and Hospitality
Subtitle of host publication	How New Tech and Gen Z Drive Sustainable Business Transformation
Editors	Nikolaos Stylos, Roya Rahimi, Peter Robinson
Publisher	Palgrave Macmillan
Chapter	1
Pages	1-4
Number of pages	4
ISBN (Electronic)	978-3-031-65049-9
ISBN (Print)	978-3-031-65048-2
DOIs	https://doi.org/10.1007/978-3-031-65049-9_1
Publication status	Published - 31 Oct 2024

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Stylos, N., Rahimi, R., & Robinson, P. (2024). Introduction: The Shift in Contemporary Service Marketing Management in Tourism and Hospitality. In N. Stylos, R. Rahimi, & P. Robinson (Eds.), Contemporary Marketing Management for Tourism and Hospitality: How New Tech and Gen Z Drive Sustainable Business Transformation (pp. 1-4). Palgrave Macmillan. https://doi.org/10.1007/978-3-031-65049-9_1

Stylos, Nikolaos ; Rahimi, Roya ; Robinson, Peter. / Introduction : The Shift in Contemporary Service Marketing Management in Tourism and Hospitality. Contemporary Marketing Management for Tourism and Hospitality: How New Tech and Gen Z Drive Sustainable Business Transformation. editor / Nikolaos Stylos ; Roya Rahimi ; Peter Robinson. Palgrave Macmillan, 2024. pp. 1-4

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Stylos, N, Rahimi, R & Robinson, P 2024, Introduction: The Shift in Contemporary Service Marketing Management in Tourism and Hospitality. in N Stylos, R Rahimi & P Robinson (eds), Contemporary Marketing Management for Tourism and Hospitality: How New Tech and Gen Z Drive Sustainable Business Transformation. Palgrave Macmillan, pp. 1-4. https://doi.org/10.1007/978-3-031-65049-9_1

Introduction: The Shift in Contemporary Service Marketing Management in Tourism and Hospitality. / Stylos, Nikolaos; Rahimi, Roya; Robinson, Peter.
Contemporary Marketing Management for Tourism and Hospitality: How New Tech and Gen Z Drive Sustainable Business Transformation. ed. / Nikolaos Stylos; Roya Rahimi; Peter Robinson. Palgrave Macmillan, 2024. p. 1-4.

Research output: Chapter in Book/Report/Conference proceeding › Chapter in a book

TY - CHAP

T1 - Introduction

T2 - The Shift in Contemporary Service Marketing Management in Tourism and Hospitality

AU - Stylos, Nikolaos

AU - Rahimi, Roya

AU - Robinson, Peter

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N2 - Hospitality and tourism comprise the second largest industry in the world and support job growth and economic prosperity, accounting for 1 in 11 jobs worldwide and delivering 1 in 4 of all new jobs created in 2022, that is, 21.6 million new jobs which represents an 22% increase on a year-to-year basis. It is projected to create more than 130 million additional jobs over the next 10 years, and the industry itself will continue growing, thus supporting national economies to mitigate the repercussions emerging from challenging geopolitical factors (WTTC, 2023).

AB - Hospitality and tourism comprise the second largest industry in the world and support job growth and economic prosperity, accounting for 1 in 11 jobs worldwide and delivering 1 in 4 of all new jobs created in 2022, that is, 21.6 million new jobs which represents an 22% increase on a year-to-year basis. It is projected to create more than 130 million additional jobs over the next 10 years, and the industry itself will continue growing, thus supporting national economies to mitigate the repercussions emerging from challenging geopolitical factors (WTTC, 2023).

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M3 - Chapter in a book

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BT - Contemporary Marketing Management for Tourism and Hospitality

A2 - Stylos, Nikolaos

A2 - Rahimi, Roya

A2 - Robinson, Peter

PB - Palgrave Macmillan

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Stylos N, Rahimi R, Robinson P. Introduction: The Shift in Contemporary Service Marketing Management in Tourism and Hospitality. In Stylos N, Rahimi R, Robinson P, editors, Contemporary Marketing Management for Tourism and Hospitality: How New Tech and Gen Z Drive Sustainable Business Transformation. Palgrave Macmillan. 2024. p. 1-4 Epub 2024 Oct 30. doi: 10.1007/978-3-031-65049-9_1

Introduction: The Shift in Contemporary Service Marketing Management in Tourism and Hospitality

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