Introduction to the special issue: Marketing insights from popular culture

Jonatan Sodergren*, Niklas Vallstrom, Pierre Guillet de Monthoux

*Corresponding author for this work

Research output: Contribution to journal › Article (Academic Journal) › peer-review

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Abstract

[No absract]
Original languageEnglish
Pages (from-to)1351-1358
Number of pages8
JournalJournal of Marketing Management
Volume40
Issue number15-16
DOIs
Publication statusPublished - 6 Dec 2024

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