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Introduction to the special issue: Marketing insights from popular culture

Jonatan Sodergren*, Niklas Vallstrom, Pierre Guillet de Monthoux

*Corresponding author for this work

    Research output: Contribution to journal › Article (Academic Journal) › peer-review

    2 Citations (Scopus)
    41 Downloads (Pure)

    Abstract

    [No absract]
    Original languageEnglish
    Pages (from-to)1351-1358
    Number of pages8
    JournalJournal of Marketing Management
    Volume40
    Issue number15-16
    DOIs
    Publication statusPublished - 6 Dec 2024

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    • Full-text PDF (accepted manuscript)

      This is the accepted author manuscript (AAM) of the article which has been made Open Access under the University of Bristol's Scholarly Works Policy. The final published version (Version of Record) can be found on the publisher's website. The copyright of any third-party content, such as images, remains with the copyright holder.

      Accepted author manuscript, 226 KBLicence: CC BY

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