The efficient provision of IPTV services requires support for IP multicasting and IGMP snooping, limiting such services to single operator networks. Information-Centric Networking (ICN), with its native support for multicast seems ideal for such services, but it requires operators and users to overhaul their networks and applications. The POINT project has proposed a hybrid, IP-over-ICN, architecture, preserving IP devices and applications at the edge, but interconnecting them via an SDN-based ICN core. This allows individual operators to exploit the benefits of ICN, without expecting the rest of the Internet to change. In this paper, we first outline the POINT approach and show how it can handle multicast-based IPTV services in a more efficient and resilient manner than IP. We then describe a successful trial of the POINT prototype in a production network, where real users tested actual IPTV services over both IP and POINT under regular and exceptional conditions. Results from the trial show that the POINT prototype matched or improved upon the services offered via plain IP.