‘It’s an illusion, but it looks real!’ Consumer affective, cognitive and behavioural responses to augmented reality applications

Ana Javornik

doi:10.1080/0267257X.2016.1174726

‘It’s an illusion, but it looks real!’ Consumer affective, cognitive and behavioural responses to augmented reality applications

Research output: Contribution to journal › Article (Academic Journal) › peer-review

349 Citations (Scopus)

Original language	Undefined/Unknown
Journal	Journal of Marketing Management
DOIs	https://doi.org/10.1080/0267257X.2016.1174726
Publication status	Published - 2016

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title = "{\textquoteleft}It{\textquoteright}s an illusion, but it looks real!{\textquoteright} Consumer affective, cognitive and behavioural responses to augmented reality applications",

author = "Ana Javornik",

year = "2016",

doi = "10.1080/0267257X.2016.1174726",

language = "Undefined/Unknown",

journal = "Journal of Marketing Management",

issn = "0267-257X",

publisher = "Taylor \& Francis Group",

}

TY - JOUR

T1 - ‘It’s an illusion, but it looks real!’ Consumer affective, cognitive and behavioural responses to augmented reality applications

AU - Javornik, Ana

PY - 2016

Y1 - 2016

U2 - 10.1080/0267257X.2016.1174726

DO - 10.1080/0267257X.2016.1174726

M3 - Article (Academic Journal)

SN - 0267-257X

JO - Journal of Marketing Management

JF - Journal of Marketing Management

ER -