Ken Durham and Unilever as a 'Multi-Local Multinational'

Geoffrey G. Jones, Stephanie D Decker

Research output: Book/ReportCommissioned report

Abstract

Explores the opportunities and threats to Unilever's global business in 1978 based on the commercial and political challenges faced by three of its subsidiaries, Lever Brothers in the United States, Hindustan Lever in India, and United Africa Company in West Africa. Management faced several problems: criticism of multinational companies, anti-trust legislation, expropriations, and rising competition from international and local rivals. Focuses on developing a new global strategy for a company that placed a premium on a consensual management style and local autonomy.
Original languageEnglish
Publication statusPublished - Sep 2007

Fingerprint Dive into the research topics of 'Ken Durham and Unilever as a 'Multi-Local Multinational''. Together they form a unique fingerprint.

Cite this