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Agnes Nairn explains how digitisation has changed the advertising landscape forever. It is eroding trust in unexpected ways and posing potential threats not just to the £120bn advertising industry but arguably to serious journalism. What needs to happen next?
|Title of host publication||Anti-Social Media. The Big Issues|
|Editors||John Mair, Richard Tait, Tor Clark, Neil Fowler, Raymond Snoddy|
|Publication status||Published - 26 Oct 2018|