Projects per year
Abstract
Agnes Nairn explains how digitisation has changed the advertising landscape forever. It is eroding trust in unexpected ways and posing potential threats not just to the £120bn advertising industry but arguably to serious journalism. What needs to happen next?
| Original language | English |
|---|---|
| Title of host publication | Anti-Social Media. The Big Issues |
| Editors | John Mair, Richard Tait, Tor Clark, Neil Fowler, Raymond Snoddy |
| Publisher | Abramis |
| Publication status | Published - 26 Oct 2018 |
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Dive into the research topics of 'Legal, decent, honest, truthful…and trustworthy?'. Together they form a unique fingerprint.Projects
- 1 Finished
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UK Advertising in a Digital Age
Nairn, A. (Principal Investigator)
1/09/17 → 1/04/19
Project: Consultancy