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Linguanomics. What is the Market Potential of Multilingualism?

Research output: Book/ReportAuthored book

Original languageEnglish
Place of PublicationLondon/New York
Publisher or commissioning bodyBloomsbury Academic
Number of pages168
ISBN (Print)9781474238298
DatePublished - 2017


Globalization, the Internet and an era of mass travel have combined to produce a world with a language mix on a huge scale. Linguanomics explains this multilingualism in a material, economic and cultural sense.

What is the effect of this multilingualism on society, organizations and individuals? What are the economic benefits and drawbacks? Should we invest in language skills? Should there be interventionist policies, and if so, at what level? Should there be a global lingua mundi? The debate surrounding multilingualism is often clouded by emotion and misconception. With an analysis devoid of rhetoric, Gabrielle Hogan-Brun takes an objective look at this charged area.

The result is Linguanomics: a major step towards a clearer understanding of the market potential of multilingualism, its benefits, costs and points of contention. Asking significant questions of profound concern to the future of global
collaboration, Linguanomics is an essential guide to students, teachers, policy makers and politicians and anyone who cares about the role of language in the modern world.

    Research areas

  • Multilingualism, Economics of multilingualism, Language skills and employability, Language marketisation, Languages as a resource, economics of language policy, foreign language learning, multilingual workplaces and innovation, human capital investment, language industry, language in education


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