Managing and assessing student enterprise projects

Bruce Macfarlane, Kevin Tomlinson

Research output: Contribution to journalArticle (Academic Journal)peer-review

3 Citations (Scopus)

Abstract

Discusses the problems associated with the successful organization of business start?up projects at undergraduate level, including teamwork, the involvement of mentors and assessment methods. Student business projects also involve the development of a highly demanding set of skills. The weaknesses of student projects are identified principally with respect to financial projections and marketing strategy. Concludes that these projects are a valuable means of reinforcing theoretical business studies principles and foster more realistic and mature expectations of enterprise
Original languageEnglish
Pages (from-to)33-37
Number of pages5
JournalEducation + Training
Volume35
Issue number3
DOIs
Publication statusPublished - 1993

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