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Marginalising co-operation? A discursive analysis of media reporting on the Co-operative Bank

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)794-811
Number of pages18
Issue number6
Early online date18 Mar 2018
DateAccepted/In press - 18 Mar 2018
DateE-pub ahead of print - 18 Mar 2018
DatePublished (current) - 1 Nov 2018


Recently there has been renewed academic interest in co-operatives. In contrast, media accounts of co-operatives are relatively scarce, particularly, in the United Kingdom, where business reporting usually focuses on capitalist narratives, with alternatives routinely marginalised until a scandal pushes them into the public eye. This article analyses media coverage of the United Kingdom’s Co-operative Bank (2011–2015), tracing its transformation from an unremarkable presence on the UK high street to preferred bidder for Lloyds Bank branches and its subsequent near collapse. The article charts changes in reporting and media interest in the bank through five discursive frames: member and customer service; standard financial reporting; human interest, personality-driven journalism; the public relations machine; and political coverage. Our analysis discusses three points: the politicisation of the story through covert and overt political values; simplification and sensationalism; and media hegemony. We argue that although moments of crisis provide an opening for re-evaluating the dominant reporting model, established frames tend to reassert themselves as a story develops. This produces good copy that reflects the interests of the publishers but does not extend understanding of co-operative organisations. Thus, the article identifies the role of the media in delegitimising organisations with alternative governance structures, thereby promoting ideological and economic conformity.

    Structured keywords

  • MGMT theme Inclusive Economy
  • MGMT Work Organisation and Public Policy

    Research areas

  • Alternative organisations, banking, Co-operative Bank, co-operatives, discourse, financial crisis, framing, journalism, media

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    Rights statement: This is the author accepted manuscript (AAM). The final published version (version of record) is available online via Sage at . Please refer to any applicable terms of use of the publisher.

    Accepted author manuscript, 227 KB, PDF document


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