Market coordination and the making of conventions: Qualities, consumption and sustainability in the agro-food industry

David Evans, Josephine Mylan

Research output: Contribution to journalArticle (Academic Journal)

2 Citations (Scopus)
167 Downloads (Pure)

Abstract

The coordination of activity across sites and spaces of production and consumption is a key concern for economic analysis. Joining a revival in the application of convention theory to agro-food scholarship, this paper considers complementary insights – related principally to ‘the economy of qualities’ – that animate different aspects of e/valuation, competition and alignment. These understandings are extended by more thoroughly acknowledging contemporary developments in consumption scholarship. The arguments are advanced through a case study of the orange juice market, linking its current high-carbon trajectory to the commercial and cultural significance of freshness. The analysis offers new insights into distributed processes of qualification as well as the mechanisms through which conventions are assembled and sustained. Finally, a more integrated approach to food production and consumption is outlined.
Original languageEnglish
Number of pages24
JournalEconomy and Society
Early online date26 Jul 2019
DOIs
Publication statusE-pub ahead of print - 26 Jul 2019

Fingerprint Dive into the research topics of 'Market coordination and the making of conventions: Qualities, consumption and sustainability in the agro-food industry'. Together they form a unique fingerprint.

  • Cite this