Marketing university programmes in China: Innovative experience in executive and professional education

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Translated title of the contribution	Marketing university programmes in China: Innovative experience in executive and professional education
Original language	English
Pages (from-to)	321 - 334
Journal	Journal of Further and Higher Education
Volume	34.3
Publication status	Published - Aug 2010

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@article{9ffa213c65034ba3b89a8f9110f8e284,

title = "Marketing university programmes in China: Innovative experience in executive and professional education",

author = "NR Liu and MW Crossley",

year = "2010",

month = aug,

language = "English",

volume = "34.3",

pages = "321 -- 334",

journal = "Journal of Further and Higher Education",

issn = "1469-9486",

publisher = "Routledge",

}