Measurement and interpretation of consumers’ experiences in neuromarketing

Research output: Contribution to specialist publication › Article (Specialist Publication)

Original language	English
Pages	20-21
Number of pages	2
No.	5
Specialist publication	Neuromarketing Theory and Practice
Publisher	Neuromarketing Science & Business Association (NMSBA)
Publication status	Published - Apr 2013

Handle.net

@misc{509dac7a3869403eb20519da3e0c576c,

title = "Measurement and interpretation of consumers{\textquoteright} experiences in neuromarketing",

author = "Leonid Ivonin",

year = "2013",

month = apr,

language = "English",

pages = "20--21",

journal = "Neuromarketing Theory and Practice",

publisher = "Neuromarketing Science \& Business Association (NMSBA)",

}