Motivational Interviewing- a communication strategy to promote the uptake of advice on mastitis management

Research output: Chapter in Book/Report/Conference proceedingConference Contribution (Conference Proceeding)

Abstract

In the UK dairy industry, mastitis is an endemic disease representing not only a financial and emotional burdens for farmers but a less than ideal state for the dairy cow. Despite significant advances in scientific research into the risk factors and management strategies that are implicit its occurrence, the implementation of changes in on-farm housing and management still appear to be inadequate.

The science behind suggested changes to improve mastitis management is often well known, and advising in order to prompt enactment of these changes is most often the role of the herd veterinarian, whose training and advising of farmers places them at the forefront of knowledge dissemination. However, whilst veterinarians recognise their influence and the need to be proactive advisors, acting upon this awareness in daily practice is a challenge (1). An enhanced awareness of what motivates behaviour change on-farm, in addition to evidence-based communication approaches that support this process, is essential to help drive the dairy industry towards improvement. This paper discusses the impact of mastitis on the dairy industry, the complexities of promoting behaviour change and the uptake of veterinary advice on farm. It specifically focuses on how Motivational Interviewing - an evidence-based communication methodology employed in the medical sciences - may offer veterinarians a route towards improved uptake of advice.
Original languageEnglish
Title of host publicationBritish Mastitis Conference 2015
Publication statusPublished - 2015
EventBritish Mastitis Conference, 2015 - Worcester, United Kingdom
Duration: 11 Nov 2015 → …

Conference

ConferenceBritish Mastitis Conference, 2015
Country/TerritoryUnited Kingdom
CityWorcester
Period11/11/15 → …
Other1 day event

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