The rise of e-marketplaces on the Internet is going to bring a broad new set of business opportunities to enterprises and customers at a fraction of the physical-world costs. However, to be really successful, these e-marketplaces must be open, trusted, fair and transparent. They must be able to convey on-line the same feeling of trust, security and privacy that traditional marketplaces do. This has implication on three critical aspects: the decisions to be made about membership of traders; their admissibility to negotiations; the controls over the negotiation processes. In this paper we discuss trust and privacy problems related to admittance to negotiation within e-marketplaces and we introduce a novel method for automating the process consistently with traders' privacy requirements.
|Translated title of the contribution||Negotiated Revealing of Traders' Credentials in e-Marketplaces: Dealing with Trust and Privacy Issues|
|Title of host publication||4th IEEE International Workshop on Advanced Issues of E-Commerce and Web-Based Information Systems (WECWIS 2002), Newport Beach, CA , USA|
|Pages||97 - 102|
|Publication status||Published - 2002|
Bibliographical noteConference Proceedings/Title of Journal: Proceedings Fourth IEEE International Workshop on Advanced Issues of E-Commerce and Web-Based Information Systems (WECWIS 2002)
Conference Organiser: IEEE Computer Society