Abstract
This paper examines the two-sided network effects in the German magazine industry. We specify and estimate the network effect functions for readers and advertisers nonparametrically and find that they are neither linear nor monotonic.
Original language | English |
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Pages (from-to) | 77-79 |
Number of pages | 3 |
Journal | Economics Letters |
Volume | 143 |
Early online date | 4 Apr 2016 |
DOIs | |
Publication status | Published - Jun 2016 |
Keywords
- Two-sided markets
- Network externality
- Nonparametric IV