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Never tell me the odds: Typical return-to-player information increases gamblers’ perceived chances of winning

  • Leonardo Weiss-Cohen*
  • , Madison Palmer
  • , Jamie Torrance
  • , Philip Newall
  • *Corresponding author for this work

    Research output: Contribution to journalArticle (Academic Journal)peer-review

    1 Citation (Scopus)
    160 Downloads (Pure)

    Abstract

    Previous research has shown that gamblers consistently misunderstand return-to-player (RTP) information, and participants shown an RTP of 93% reported that they were more likely to win than those who were shown no information. However, this effect might have been inflated by a higher-than-average RTP percentage. We experimentally test the impact of showing an industry-average RTP message of 90% on gamblers’ perceived chances of winning, in two studies across two countries (UK and US).

    Slot players from Prolific (N = 6062) were shown either an RTP message (“This game has an average percentage payout of 90%”), two different House Edge (HE) messages (“This game keeps 10% of all money bet” or “This game is programmed to cost you 10% of your stake on each bet”) or No-Information, and asked to rate their perceived chances of winning at a new slot machine.

    Across both studies and countries, participants rated their perceived chances of winning as significantly higher with a typical 90% RTP message than with No Information, with large effect sizes (ORs > 5). Both HE messages significantly outperformed RTP, but were no better than No-Information. These effects were moderated by PGSI in the No-Information condition, with participants with higher PGSI responding with higher chances of winning, but not in the other conditions.

    These results show an undesired side-effect of the consistently ineffective RTP information and confirm the superiority of HE over RTP, although none of the messages were superior to No-Information. Gamblers deserve to be better informed.
    Original languageEnglish
    Article number108363
    Number of pages7
    JournalAddictive Behaviors
    Volume168
    Early online date22 Apr 2025
    DOIs
    Publication statusPublished - 1 Sept 2025

    Bibliographical note

    Publisher Copyright:
    © 2025

    Research Groups and Themes

    • Gambling Harms

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