New Expectations and a Sprinkling of Stardust

L Huxley

Research output: Contribution to journalArticle (Academic Journal)peer-review

Abstract

Lesly Huxley talks to Rosemary Stamp, Director of Stamp Consulting, on a recent report that suggests that marketing functions are not yet as engaged as they could be in strategic planning. Rosemary explores the higher education sector's changing expectations of marketing and potential benefits of its greater integration.
Translated title of the contributionNew Expectations and a Sprinkling of Stardust
Original languageEnglish
Pages (from-to)6 - 7
Number of pages2
JournalENGAGE: The magazine of the Leadership Foundation for Higher Education
VolumeIssue Nine: Q1 2007
Publication statusPublished - 2007

Bibliographical note

Publisher: Leadership Foundation for Higher Education

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