Abstract
Lesly Huxley talks to Rosemary Stamp, Director of Stamp Consulting, on a recent report that suggests that marketing functions are not yet as engaged as they could be in strategic planning. Rosemary explores the higher education sector's changing expectations of marketing and potential benefits of its greater integration.
| Translated title of the contribution | New Expectations and a Sprinkling of Stardust |
|---|---|
| Original language | English |
| Pages (from-to) | 6 - 7 |
| Number of pages | 2 |
| Journal | ENGAGE: The magazine of the Leadership Foundation for Higher Education |
| Volume | Issue Nine: Q1 2007 |
| Publication status | Published - 2007 |