Abstract
This paper provides a comparative analysis of new product development (NPD) practices in the pharmaceutical and telecommunication industries by carrying out a 'two pronged study'. Micro study (with case studies) in the two sectors, respectively to understand the operational issues; macro study (theoretical embeddedness and induction of key themes) to contextualise a strategic understanding of the industry dynamics. Whist the micro study informs and reinforces the contextual understanding for the macro study, the interplay between them has resulted in the development of a conceptual framework, which has been 'empirically guided and theoretically induced'.
| Original language | English |
|---|---|
| Pages (from-to) | 41-60 |
| Number of pages | 20 |
| Journal | International Journal of Production Economics |
| Volume | 106 |
| Issue number | 1 |
| DOIs | |
| Publication status | Published - Mar 2007 |
Keywords
- Comparative practices
- Industry dynamics
- New product development
- Pharmaceuticals
- Telecommunications