Previous work has shown how smartphone applications can support community activism groups by enabling crowdsourced data collection. In this paper we theorize that the data collected by the app can then be used to bring about positive environmental behavior change by illustrating the adoption of new social norms, a process we term normification. We provide a theoretical framework for how this may be accomplished, both in general terms and specifically with examples from the Close the Door campaign.
|Title of host publication
|Proceeding CHI EA '13 CHI '13 Extended Abstracts on Human Factors in Computing Systems
|Place of Publication
|Association for Computing Machinery (ACM)
|Number of pages
|Published - 27 Apr 2013
- mobile phone