On the Immersive Properties of High Dynamic Range Video

Steve J Hinde, Katy C. Noland, Graham A. Thomas, David R Bull, Iain D Gilchrist

Research output: Contribution to journalArticle (Academic Journal)peer-review

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Abstract

This paper presents the results from two studies which used a dual-task methodology to measure an audience’s experience of immersion while watching video under typical television viewing conditions. Immersion was measured while participants watched either a high dynamic range, wide color gamut video or a standard dynamic range, standard color gamut video, in high definition or ultra-high definition. Other video parameters were carefully measured and controlled.
The study found that high dynamic range, wide color gamut video is significantly more immersive than standard dynamic range, standard color gamut video in the chosen configuration. However, there was no evidence of significant differences in immersion between high-definition and ultra-high-definition resolutions.
Original languageEnglish
Article number3524692
JournalACM Transactions on Applied Perception
Volume19
Issue number2
DOIs
Publication statusPublished - 28 Mar 2022

Bibliographical note

Funding Information:
This work was supported by the University of Bristol and by grants from the UK Engineering and Physical Sciences Research Council to Professor David Bull and Professor Iain D. Gilchrist (EP/M000885/1) and the UKRI Strength in Places Fund (SIPF00006/1). The experimental protocols were approved by the Ethics Board at the University of Bristol, UK.

Funding Information:
Stephen Hinde and Katy Noland contributed equally to this research as part of a collaboration between BBC R&D and University of Bristol within the Bristol Vision Institute in 2017. This work was supported by the University of Bristol and by grants from the UK Engineering and Physical Sciences Research Council to Professor David Bull and Professor Iain D. Gilchrist (EP/M000885/1) and the UKRI Strength in Places Fund (SIPF00006/1). The experimental protocols were approved by the Ethics Board at the University of Bristol, UK. Authors’ addresses: S. J. Hinde and I. D. Gilchrist, School of Psychological Science, University of Bristol, Bristol, United Kingdom; emails: s.j.hinde@bristol.ac.uk, I.D.Gilchrist@bristol.ac.uk; K. C. Noland, BBC Research & Development, The Lighthouse, White City Place, 201 Wood Lane, London, W12 7TQ, United Kingdom; email: Katy.Noland@bbc.co.uk; G. A. Thomas, BBC Research & Development, 5th Floor, Dock House, Media City UK, Salford, M50 2LH, United Kingdom; email: Graham.Thomas@bbc.co.uk; D. R. Bull, Bristol Vision Institute, University of Bristol, Bristol, United Kingdom; email: Dave.Bull@bristol.ac.uk.

Publisher Copyright:
© 2022 Copyright held by the owner/author(s).

Structured keywords

  • Brain and Behaviour
  • Cognitive Neuroscience

Keywords

  • Broadcast
  • High Dynamic Range
  • Quality of Experience
  • Immersion

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