Abstract
In this article the author analyses the HRM strategies and practices of a major life insurance company, designed to promote a marketing-led, change-oriented culture in an industry traditionally characterised and paternalism by low levels of change.
| Original language | English |
|---|---|
| Pages (from-to) | 14-23 |
| Number of pages | 10 |
| Journal | Personnel Review |
| Volume | 19 |
| Issue number | 5 |
| DOIs | |
| Publication status | Published - 1 May 1990 |