Perceived helpfulness of eWOM: Emotions, fairness and rationality

Elvira Ismagilova*, Yogesh K. Dwivedi, Emma Slade

*Corresponding author for this work

Research output: Contribution to journalArticle (Academic Journal)peer-review

99 Citations (Scopus)
270 Downloads (Pure)

Fingerprint

Dive into the research topics of 'Perceived helpfulness of eWOM: Emotions, fairness and rationality'. Together they form a unique fingerprint.

Psychology