Plain cigarette packs do not exert Pavlovian to instrumental transfer of control over tobacco-seeking

Lee Hogarth; Olivia M. Maynard; Marcus R. Munafò

doi:10.1111/add.12756

Plain cigarette packs do not exert Pavlovian to instrumental transfer of control over tobacco-seeking

Lee Hogarth^*, Olivia M. Maynard, Marcus R. Munafò

^*Corresponding author for this work

Research output: Contribution to journal › Article (Academic Journal) › peer-review

43 Citations (Scopus)

82 Downloads (Pure)

Abstract

AIMS: To gain insight into the potential impact of plain tobacco packaging policy, two experiments were undertaken to test whether 'prototype' plain compared with branded UK cigarette pack stimuli would differentially elicit instrumental tobacco-seeking in a nominal Pavlovian to instrumental transfer (PIT) procedure.

DESIGN, SETTING, PARTICIPANTS: Two experiments were undertaken at the University of Bristol UK, with a convenience sample of adult smokers (Experiment 1, n = 23, Experiment 2, n = 121).

MEASUREMENT: In both experiments, smokers were trained on a concurrent choice procedure in which two responses earned points for cigarettes and chocolate, respectively, before images of branded and plain packs were tested for capacity to elicit the tobacco-seeking response in extinction. The primary outcome was percentage choice of the tobacco- over the chocolate-seeking response in plain pack, branded pack and no-stimulus condition.

FINDINGS: Both experiments found that branded packs primed a greater percentage of tobacco-seeking (overall mean = 62%) than plain packs (overall mean = 53%) and the no-stimulus condition (overall mean = 52%; ps.≤01, ŋp (2) s ≥.16), and that there was no difference in percentage tobacco-seeking between plain packs and the no-stimulus condition (ps.≥17, ŋp (2) s ≤.04). Plain tobacco packs showed an overall 9% reduction in the priming of a tobacco choice response compared to branded tobacco packs.

CONCLUSIONS: Plain packaging may reduce smoking in current smokers by degrading cue-elicited tobacco-seeking.

Original language	English
Pages (from-to)	174-182
Number of pages	9
Journal	Addiction
Volume	110
Issue number	1
Early online date	8 Oct 2014
DOIs	https://doi.org/10.1111/add.12756
Publication status	Published - 1 Jan 2015

Research Groups and Themes

Brain and Behaviour
Tobacco and Alcohol
Physical and Mental Health

Keywords

Cue-reactivity
Pavlovian to instrumental transfer
Plain packaging
Public health
Smoking cessation
Tobacco-seeking

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.1111/add.12756

Full-text PDF (final published version)
This is the final published version of the article (version of record). It first appeared online via Wiley at https://onlinelibrary.wiley.com/doi/full/10.1111/add.12756 . Please refer to any applicable terms of use of the publisher.
Final published version, 294 KBLicence: CC BY

Handle.net

Persistent link

Cite this

@article{b3d342e325a044ce99f40e3b3fd5115c,

title = "Plain cigarette packs do not exert Pavlovian to instrumental transfer of control over tobacco-seeking",

abstract = "AIMS: To gain insight into the potential impact of plain tobacco packaging policy, two experiments were undertaken to test whether 'prototype' plain compared with branded UK cigarette pack stimuli would differentially elicit instrumental tobacco-seeking in a nominal Pavlovian to instrumental transfer (PIT) procedure.DESIGN, SETTING, PARTICIPANTS: Two experiments were undertaken at the University of Bristol UK, with a convenience sample of adult smokers (Experiment 1, n = 23, Experiment 2, n = 121).MEASUREMENT: In both experiments, smokers were trained on a concurrent choice procedure in which two responses earned points for cigarettes and chocolate, respectively, before images of branded and plain packs were tested for capacity to elicit the tobacco-seeking response in extinction. The primary outcome was percentage choice of the tobacco- over the chocolate-seeking response in plain pack, branded pack and no-stimulus condition.FINDINGS: Both experiments found that branded packs primed a greater percentage of tobacco-seeking (overall mean = 62%) than plain packs (overall mean = 53%) and the no-stimulus condition (overall mean = 52%; ps.≤01, {\ng}p (2) s ≥.16), and that there was no difference in percentage tobacco-seeking between plain packs and the no-stimulus condition (ps.≥17, {\ng}p (2) s ≤.04). Plain tobacco packs showed an overall 9% reduction in the priming of a tobacco choice response compared to branded tobacco packs.CONCLUSIONS: Plain packaging may reduce smoking in current smokers by degrading cue-elicited tobacco-seeking.",

keywords = "Cue-reactivity, Pavlovian to instrumental transfer, Plain packaging, Public health, Smoking cessation, Tobacco-seeking",

author = "Lee Hogarth and Maynard, {Olivia M.} and Munaf{\`o}, {Marcus R.}",

year = "2015",

month = jan,

day = "1",

doi = "10.1111/add.12756",

language = "English",

volume = "110",

pages = "174--182",

journal = "Addiction",

issn = "0965-2140",

publisher = "Wiley",

number = "1",

}

TY - JOUR

T1 - Plain cigarette packs do not exert Pavlovian to instrumental transfer of control over tobacco-seeking

AU - Hogarth, Lee

AU - Maynard, Olivia M.

AU - Munafò, Marcus R.

PY - 2015/1/1

Y1 - 2015/1/1

N2 - AIMS: To gain insight into the potential impact of plain tobacco packaging policy, two experiments were undertaken to test whether 'prototype' plain compared with branded UK cigarette pack stimuli would differentially elicit instrumental tobacco-seeking in a nominal Pavlovian to instrumental transfer (PIT) procedure.DESIGN, SETTING, PARTICIPANTS: Two experiments were undertaken at the University of Bristol UK, with a convenience sample of adult smokers (Experiment 1, n = 23, Experiment 2, n = 121).MEASUREMENT: In both experiments, smokers were trained on a concurrent choice procedure in which two responses earned points for cigarettes and chocolate, respectively, before images of branded and plain packs were tested for capacity to elicit the tobacco-seeking response in extinction. The primary outcome was percentage choice of the tobacco- over the chocolate-seeking response in plain pack, branded pack and no-stimulus condition.FINDINGS: Both experiments found that branded packs primed a greater percentage of tobacco-seeking (overall mean = 62%) than plain packs (overall mean = 53%) and the no-stimulus condition (overall mean = 52%; ps.≤01, ŋp (2) s ≥.16), and that there was no difference in percentage tobacco-seeking between plain packs and the no-stimulus condition (ps.≥17, ŋp (2) s ≤.04). Plain tobacco packs showed an overall 9% reduction in the priming of a tobacco choice response compared to branded tobacco packs.CONCLUSIONS: Plain packaging may reduce smoking in current smokers by degrading cue-elicited tobacco-seeking.

AB - AIMS: To gain insight into the potential impact of plain tobacco packaging policy, two experiments were undertaken to test whether 'prototype' plain compared with branded UK cigarette pack stimuli would differentially elicit instrumental tobacco-seeking in a nominal Pavlovian to instrumental transfer (PIT) procedure.DESIGN, SETTING, PARTICIPANTS: Two experiments were undertaken at the University of Bristol UK, with a convenience sample of adult smokers (Experiment 1, n = 23, Experiment 2, n = 121).MEASUREMENT: In both experiments, smokers were trained on a concurrent choice procedure in which two responses earned points for cigarettes and chocolate, respectively, before images of branded and plain packs were tested for capacity to elicit the tobacco-seeking response in extinction. The primary outcome was percentage choice of the tobacco- over the chocolate-seeking response in plain pack, branded pack and no-stimulus condition.FINDINGS: Both experiments found that branded packs primed a greater percentage of tobacco-seeking (overall mean = 62%) than plain packs (overall mean = 53%) and the no-stimulus condition (overall mean = 52%; ps.≤01, ŋp (2) s ≥.16), and that there was no difference in percentage tobacco-seeking between plain packs and the no-stimulus condition (ps.≥17, ŋp (2) s ≤.04). Plain tobacco packs showed an overall 9% reduction in the priming of a tobacco choice response compared to branded tobacco packs.CONCLUSIONS: Plain packaging may reduce smoking in current smokers by degrading cue-elicited tobacco-seeking.

KW - Cue-reactivity

KW - Pavlovian to instrumental transfer

KW - Plain packaging

KW - Public health

KW - Smoking cessation

KW - Tobacco-seeking

UR - http://www.scopus.com/inward/record.url?scp=84923201073&partnerID=8YFLogxK

U2 - 10.1111/add.12756

DO - 10.1111/add.12756

M3 - Article (Academic Journal)

C2 - 25292280

SN - 0965-2140

VL - 110

SP - 174

EP - 182

JO - Addiction

JF - Addiction

IS - 1

ER -

Plain cigarette packs do not exert Pavlovian to instrumental transfer of control over tobacco-seeking

Abstract

Research Groups and Themes

Keywords

UN SDGs

Access to Document

Handle.net

Other files and links

Fingerprint

MRC UoB UNITE Unit - Programme 6

Dr Olivia M Maynard

Cite this

Plain cigarette packs do not exert Pavlovian to instrumental transfer of control over tobacco-seeking

Abstract

Research Groups and Themes

Keywords

UN SDGs

Access to Document

Handle.net

Other files and links

Fingerprint

Projects

MRC UoB UNITE Unit - Programme 6

Profiles

Dr Olivia M Maynard

Cite this