Print adverts: not remembered but memorable

TJ Perfect, C Askew

Research output: Contribution to journalArticle (Academic Journal)

24 Citations (Scopus)
Translated title of the contributionPrint adverts: not remembered but memorable
Original languageEnglish
Pages (from-to)693 - 703
Number of pages10
JournalApplied Cognitive Psychology
Volume8
Publication statusPublished - 1994

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