Protection Motivation Theory: A review

Davit Marikyan; Savvas Papagiannidis

Protection Motivation Theory: A review

Davit Marikyan
, Savvas Papagiannidis

Research output: Chapter in Book/Report/Conference proceeding › Chapter in a book

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Abstract

Protection Motivation Theory (PMT) is a theory explaining the impact of persuasive
communication on protective behaviour with an emphasis on cognitive mechanisms
mediating fear appeals and behaviour change.

Original language	English
Title of host publication	TheoryHub Book
Subtitle of host publication	This handbook is based on the online theory resource: TheoryHub
Editors	Savvas Papagiannidis
Pages	78-93
Number of pages	16
ISBN (Electronic)	9781739604400
Publication status	Published - 1 Aug 2023

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Full-text PDF (final published version) Final published version, 1.27 MBLicence: CC BY-NC-ND

https://open.ncl.ac.uk/theory-library/TheoryHubBook.pdfLicence: CC BY-NC-ND

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Protection Motivation Theory: A review

Abstract

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