Abstract
This paper aims to contribute to the scholarly debate on public service logic (PSL) by deepening the understanding of how value propositions are created and altered. The PSL literature has so far suggested that value propositions are central to the value creation process, but there is scant understanding of how value propositions are created and adapted to citizens’ needs. The paper contributes by showing how the creation and alteration of value propositions takes place through framing and reframing processes, and it explores how the concept of framing can further advance PSL.
| Original language | English |
|---|---|
| Journal | Public Management Review |
| Early online date | 5 Jul 2022 |
| DOIs | |
| Publication status | E-pub ahead of print - 5 Jul 2022 |
Bibliographical note
Funding Information:Case 7 involved efforts to develop new value propositions by applying a new framing to traffic problems caused by the extensive commute between the suburbs and a city centre. Instead of assigning responsibilities for transport to the private domain of individual citizens, or to the public domain of public transport provision, a hybrid solution was suggested: a car-sharing system. The car-sharing system was a citizen initiative but received administrative and financial support from the municipality. A design agency was hired to anchor the initiative within the broader citizenry and to gain understanding of whether they would be committed to using a car-sharing service. Through various design workshops, the project team found that the idea for the new value propositions would be difficult to implement due to the existing culture and attitudes among potential subscribers:
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