Rating places: a statistical exploration

Ron Johnston

Research output: Contribution to journalArticle (Academic Journal)peer-review

32 Downloads (Pure)

Abstract

The UK media frequently publish articles reporting on research that rates places on various criteria, with indices that can be structured into league tables. Such indices are frequently based on statistical procedures that over-simplify the differences between places, assuming that averaging data on a number of different criteria presents a valid representation of a general pattern. After a critique of such methods this paper suggests an alternative procedure and applies it to the data used for the recent production of a UK Prosperity Index. It shows that the geographies of the forty-three separate variables deployed in producing that index are more complex than can reasonably be assumed.
Original languageEnglish
JournalInternational Journal of Market Research
Early online date3 Apr 2017
Publication statusE-pub ahead of print - 3 Apr 2017

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